Tuesday, August 31, 2010

Choosing a Marketing Strategy

Welcome!

In my last post I wrote about my concern that I was "training" too much and not taking enough action.  My problem was not knowing what kind of action I needed to take!

I've not talked much about marketing yet.  Honestly, because I don't know much about marketing in the first place.  Shortly after joining PeopleString, I clicked on someone's link in the forum and joined a free training site called Netdivvy.  I watched a couple of the free videos and never really did anything else with it.  Well, I've gone back to Netdivvy and delved into more of their free content and have really found some things of value.  Specifically, I have found some basic marketing strategies that can easily be mastered and used on a daily basis.  They (the Netdivvy founders and trainers) suggest choosing one strategy at a time, mastering it, and then utilizing it several times a week before moving onto the next strategy.

I have decided to start with forum marketing.  The basic principle is that I will join and become integrated into several forums that are focused on working at home, marketing, entrepreneurship, etc.  Each of the sites allow members to have signatures and in these signatures I can put links to whatever I want (tastefully of course and while never spamming).  Then whenever I post, everyone can see my signature, and hopefully I can be charming and helpful enough that they will want to learn more about me and click my link to here!

I have joined WAHM (Work at Home Moms) and Better Networker forums, so far.  Honestly, I've done more reading than posting in either.  There is so much information on them that I get easily sidetracked on some strategy, tip, blog, or site that I've not seen, so it's difficult to keep focused and not become overwhelmed.

It's really easy for me to get on while the baby's napping, spend 2 hours on here, and then realize when she's up that I've not actually taken any actions!  I'm making an effort to change that today by posting value on the forums, or as much value as I can with my little experience, and working on both blogs (that's right, I've started another blog that helps new members using PeopleString!).  It's difficult, though.  Even now, just trying to write this blog, the baby is off and on my lap, crying when she can't use the mouse or push keys.

I will say that I'm pleased with what I'm learning, but I still need to push myself to more action in getting the word out about PeopleString.

Thanks for reading...have a blessed day!

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